Home > Magazine >

Issue 6: Table of Contents

Features

When Key Executives are Social Media Holdouts

By Alan See, Chief Marketing Officer at MindLeaders

Are senior executives in your organization still scoffing at social media? In today's environment, your customers are testing your organization's ability to interact with them on social platforms the same way you communicate with them through e-mail and over the phone.

Read feature...

Align Your Social Media Marketing
with Customer Time Priorities

By Adrian Ott, Author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

Many marketing professionals approach social media with a one-size-fits-all technique. Their mantra for success is to "have a conversation with the customer." But what if the customer doesn't want a conversation with them?

Read feature...

Don't Let Legal Keep You Out of Social

By Glen Gilmore, Adjunct Professor at Rutgers University

The easiest thing for a lawyer to do is to tell you why you should not do something. The specter of costly litigation and sanctions from a single "mistweet" has been enough to keep many businesses from joining the social media conversation.

Read feature...

Viewpoints

How Can Social Media Enhance
the Customer Experience?

By Giovanni Rodriguez, Chief Marketing Officer at Deloitte Postdigital Enterprise; Hollis Thomases, Author of Twitter Marketing: An Hour a Day; and Patrick Strother, Visiting Associate Professor at the University of Minnesota

Read viewpoints...

Columns

SMM Strategies