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Experts
If you are aware of a social media marketing expert who should be noted below, please send an e-mail message to Info@SMMmagazine.com and let us know. After verifying the appropriate credentials, we will be happy to consider adding him/her to the list.
Social Media Marketing Consultants/Firms
- Alan See CMO Temps
Specialties: Social-savvy, interim/temporary CMOs for hire, social media workshops, and social networking for B2B sales - DigiMark Partners
Specialties: B2B and B2C digital marketing and social media marketing strategy, tactics, and outsourced CMO services - DK New Media
Specialties: Integrating social media with inbound marketing strategies, as well as automating and measuring response and return on investment - LIDA360
Specialties: Corporate and personal brand assessments, development, and strategies; positioning and leveraging strategies for reputation management and enhancement; managing brand identity through social networking and social media tools; personal brand coaching - Likeable Media
Specialties: Social network profile/presence design, microsite design, content curation, stream management, monitoring and response programs, brand ambassador programs, influence outreach, and training - Make Good Media
Specialties: B2B social media strategy, planning, and consulting; content marketing strategy; lead nurturing; and integrating traditional marketing with the social, mobile Web - New Marketing Labs
Specialties: Social media marketing strategy, community development, and content marketing (blogs, video blogs, iPhone and Facebook apps, podcasts, eBooks, and e-mail marketing content) - Public Strategies Digital
Specialties: Social media marketing, reputation management, digital advocacy, and advertising - Reeves Strategy Group
Specialties: Social media marketing strategy and training - Schaefer Marketing Solutions
Specialties: One-on-one personal social media branding and training, content development, and ghost writing - Social2B
Specialties: B2B social media, social media marketing strategy, social media risk assessments, and social media policies - SocialGrow
Specialties: Integrated marketing strategies to increase ROI, social tool planning to determine the best technologies, and social optimization training to create a culture energized by disruptive innovation - Splash Media
Specialties: Social media marketing, Internet marketing, and strategic video
Social Media Marketing Speakers
- Jay Baer
Topics: "Social Media: What It is and How You Can Use It to Build Successful Brands," "Why Before How: Creating a Social Media Strategic Plan," "The 6 Dangerous Fallacies of Social Media," "The Social Media Train: Catch It if You Can," "Building Thought Leadership through Social Networking," "7 Steps for Social Media Strategic Planning," "The 7 Social Media Business Models," "Mobile Marketing: 160 Characters to Tell Your Customers You Love Them," "Marketing Sideways to Win at Social Media," "E-Mail and Search Marketing: The Funnel is Dead," and "LinkedIn: 22 Ways to Dominate" - Chris Brogan
Topics: "Marketing for Social Media," "Rise of the Trust Agents," "Beyond Shiny and New: How a Business Implements Social Media," "Actions: Getting Started in Social Media," and "Lead Generation in a Social Media World" - Lida Citroën
Topics: "Stand Apart from the Competition and Leverage Your Personal Brand," "Networking and Your Personal Brand: When They Match, It Ignites Your Business," "Your Elevator Speech and Identity," "Brand Body Image and Body Language," "Personal Branding: Learning to Walk the Talk to Success," and "Get on the Corporate Brandwagon" - Douglas Karr
Topics: "Online and Inbound Marketing," "Search Engine Strategies," "Corporate Blogging Strategies," and "Social Media Strategies" - Amber MacArthur
Topics: "Building Community on a Budget: How to Use Social Media to Save Your Marketing Dollars," "The Dos and Don'ts of Social Media and Web 2.0," and "Education 2.0: Technology and Social Media in the Classroom" - David Meerman Scott
Topics: "The New Rules of Marketing and PR," "Creating a World Wide Rave," and "No Excuses"
Social Media Marketing Authors
- Dr. Jennifer Aaker
Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass - Jennifer Abernethy
Author of The Complete Idiot's Guide to Social Media Marketing from Alpha - Frank Agin
Co-author of LinkedWorking: Generating Success on the World's Largest Professional Networking Website from 418 Press - Robbin Block
Author of Social Persuasion: Making Sense of Social Media for Small Business from Block Media - Bernie Borges
Author of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing from Wheatmark - Chris Brogan
Author of Social Media 101: Tactics and Tips to Develop Your Business Online from Wiley & Sons - Paul Chaney
Author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media from Wiley & Sons - Lida Citroën
Author of Reputation 360: Creating Power through Personal Branding from Palisades Publishing - Laura Fitton
Co-author of Twitter for Dummies from For Dummies - Shane Gibson
Co-author of Sociable! How Social Media is Turning Sales and Marketing Upside Down from BookSurge Publishing - Michelle Golden
Author of Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships from John Wiley & Sons - John C. Havens
Co-author of Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand from Jossey-Bass - Lewis Howes
Co-author of LinkedWorking: Generating Success on the World's Largest Professional Networking Website from 418 Press - Kent Huffman
Author of 8 Mandates for Social Media Marketing Success: Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors from C-Suite Press and co-author of Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity from Thomson Reuters/Aspatore Books - Greg Jarboe
Co-author of YouTube and Video Marketing: An Hour a Day from Sybex - Douglas Karr
Co-author of Corporate Blogging for Dummies from For Dummies - Mike O'Neil
Co-author of Rock the World with Your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile from CreateSpace - Erik Qualman
Author of Socialnomics: How Social Media Transforms the Way We Live and Do Business from John Wiley & Sons - Lon Safko
Co-author of The Social Media Bible: Tactics, Tools, and Strategies for Business Success from John Wiley & Sons - Andy Smith
Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass - Hollis Thomases
Author of Twitter Marketing: An Hour a Day from Sybex - Debbie Weil
Author of The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right from Portfolio - Warren Whitlock
Co-author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business and Market Online from Xeno Press
Amy Howell is your guide for the "Experts" section of Social Media Marketing Magazine. She is the CEO of Howell Marketing Strategies, a PR and marketing firm that combines traditional and social media to offer clients integrated and effective engagement, communications, brand monitoring, media relations, crisis communications, employee communications, and creative, strategic business planning and implementation. Amy has been featured in several national publications and shares her own experiences on her blog. She has recently served as a keynote speaker on social media at a variety of business meetings and conferences. In 2005, Amy was recognized by Memphis Woman Magazine as one of "50 Women Who Make a Difference."
