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There are various social media channels available, each with its own specific purpose and target. Determining which one is right for you is key.

Communication Channel

Collaboration Channel

Multimedia Channel

Reviews/Opinions Channel

Entertainment Channel

Miscellaneous Channel

Dave Kerpen

Dave Kerpen is your guide for the "Channels" section of Social Media Marketing Magazine. He is the CEO of Likeable Media (formerly theKbuzz), a leading social media and word of mouth marketing firm. Dave and his work have been featured on CNBC's "On the Money," ABC World News Tonight, the CBS Early Show, the New York Times, and countless blogs. He now manages the presences for more than 250 brands on Facebook and other social media sites, including Heineken, Neutrogena, Cumberland Farms, Uno Chicago Grill, Verizon, 1800Flowers.com, and Stride Rite. You may also remember Dave as one of the stars of the popular reality TV show, Paradise Hotel.