Social Media Marketing (SMM) Magazine's innovative editorial approach features the expertise of a number of marketing leaders from the business, publishing, and academic communities. Using their unique perspectives, SMM Magazine helps you navigate through the social media maze and emerge with a clear understanding of how to achieve your marketing goals by applying effective strategies, tactics, and best practices.
SMM Magazine is led by Chuck Martin.
Chuck Martin, Co-Publisher and Editor in Chief
Chuck Martin is a New York Times business best-selling author, noted researcher, speaker, and business strategist. Chuck offers invaluable context and pragmatic solutions to the problems leaders at all levels face today, helping them refocus on effective leadership, management, and team building.
Chuck has authored or co-authored seven business books, including Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition. As the Chairman and CEO of NFI Research, Chuck is at the nexus of a global idea exchange and the leader of a research engine that regularly samples the mood and intentions of 2,000 senior executives and managers from more than 1,000 organizations in multiple countries, including many of the Fortune 500. This gives him a significant amount of useful information and a true, up-to-the-minute view of today's workplace. The broad base of Chuck's network, the robust and virtually instantaneous nature of his process, and his experience analyzing results give him unusual insight into business and workplace trends.
A former Vice President at IBM responsible for a global division dealing with media and entertainment, Chuck has helped identify successful corporate business strategies for some of the leading companies in the world. Prior to joining IBM, he was the founding Publisher and COO at Interactive Age, the magazine credited with helping to define the interactive marketplace and the first publication to launch simultaneously in print and on the Web. He has been Editor in Chief of four national magazines and has been a journalist at five daily newspapers. He was Editor, Corporate Technology of Time Magazine and was the Associate Publisher of InformationWeek Magazine.
Chuck writes a nationally syndicated newspaper column on management, marketing, and business issues and regularly appears on TV business shows. He also teaches marketing research and consumer buying behavior courses at the Whittemore School of Business and Economics at the University of New Hampshire.