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Issue 5: Table of Contents

Features

Social Media Boot Camp: Best Practices
from the Front Lines of Dell

By Karen Quintos, Chief Marketing Officer at Dell

Social media moves at light speed. In stark contrast, most corporations don't. Although Dell entered the blogosphere in 2006 and began tweeting in 2007, we've had to learn the fine points of using social media for business value the same way every other large organization has: in real time.

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Virgin America and SU2C Team Up to Fight
Cancer Using Facebook and Twitter

By Eve Mayer Orsburn, Author of Social Media for the CEO

To continue to raise funds and awareness in Texas and throughout the country for SU2C and to successfully launch Virgin America service in a new market where serious competition already existed, both organizations came together to develop an integrated social media marketing strategy.

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A New Media Driver's License Primer
for Chief Marketing Officers

By Derek Mehraban, Adjunct Professor at Michigan State University

Chief Marketing Officers are in the enviable position of controlling the marketing budgets for their companies and managing their social media marketing. It's an important role, and as an academic, I want to share some insights I have learned from teaching the New Media Driver's License course at Michigan State University for the past three years.

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Viewpoints

How Can Video Be Best Used
for Social Media Marketing?

By Pete Krainik, CEO of The CMO Club; Hollis Thomases, Author of Twitter Marketing: An Hour a Day; and Patrick Strother, Visiting Associate Professor at the University of Minnesota

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Columns

SMM Strategies

By Eddie Reeves

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SMM for Corporate Branding

By Lida Citroen

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SMM Best Practices

By Eric Fletcher

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SMM for Personal Branding

By Sima Dahl

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SMM for B2C

By Kim Hennig

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SMM Research

By Dr. Steve White

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SMM for B2B

By Alex Romanovich

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SMM Maturity

By Jim Arnold

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